Market Basket Analysis is one of the most popular techniques used by retailers to uncover hidden relationships between products exhibited through customer behavior It works by looking for combinations of items that occur together frequently in transactions.
The simple question, if a customer buys a certain item, what other item are they more likely to buy?
If you are looking at blank cassettes on the web, you may be very confused at the difference in price. You may see some for as low as $.17 each.